Sparrowhawk Consulting

Growth Marketing

for businesses that can't afford to waste a marketing pound.

Not another framework

Most marketing consultancies sell you a framework. I sell you a number that moves — traffic, leads, sales, or return on ad spend — and I show you exactly how it moved. Fifteen years in technology, sport, and consumer goods have taught me that growth on a constrained budget isn't about spending more, it's about finding the two or three channels that actually work for your business and cutting everything else.

Book a free 20-minute growth audit

Services

Always specific, always measurable

Lead-generation funnels & automations

White papers, landing pages, and interactive tools that turn existing traffic into qualified leads. Built IVP.ai a funnel that lifted monthly leads 92% in six weeks

Paid search & paid social

Campaign build, targeting, and ongoing optimisation for brands that need every pound of ad spend to earn its keep. Took FLIT Bikes' branded search from page 35 to #1 and held Google Ads at ~10:1 ROAS through a supply-constrained launch.

Brand & campaign strategy

Positioning, messaging, and go-to-market strategy for a launch, rebrand, or new proposition. Positioning and copy for The BBB Book (private members' network) and Union (high-end recruitment); brand/concept work for Riot Racing.

Organic & content-led growth

SEO, content, and campaign ideas designed to earn attention without a paid media budget behind them. Project Snowdon — an e-bike video campaign — drove £40k of revenue on a £7k budget and 150k+ organic views.

Client's I've worked with:

Client Casestudies

Crafting exceptional video production, designing and executing compelling campaigns, creating efficient conversion engines, and generating leads through insightful white papers.

Project Snowdon: £7k budget, £40k revenue, 150k+ organic views

Brief: create a campaign that would sell FLIT's M2 folding e-bike without a paid media budget behind it.

What I did: conceived, produced, and led a video campaign cycling the M2 up and down Snowdon — including doing the cycling myself — while managing the production team.

Result: £40,000 of revenue in 8 weeks on a £7,000 budget; 150,000+ organic views on the main video and 200,000+ on behind-the-scenes content; still generating sales as evergreen content today.

View the final video here.

Acting as in-house marketing lead

IVP.ai: 92% increase in monthly leads in six weeks

Brief: IVP.ai, an AI business-data platform, had the classic SaaS problem — a hard-to-explain product and poor conversion of existing traffic.

What I did: built an industry-specific white paper and a funnel around it — campaign landing pages plus an interactive AI-readiness assessment tool — and started a nurture database of prospects.

Result: 46 leads in 6 weeks, a 92% increase in monthly incoming leads, 20 of those leads converted to demos at ~£20,000 average contract value, and better-qualified leads that lifted the win rate.

Acting as Marketing Consultant

TheBBBook.com: turning an unscalable, manual partner-sales process into a repeatable growth engine

Brief: partner sales at BBB, a private members' network, ran on conversation and memory — no CRM, no visibility into deal stage, and only one bespoke pitch deck built for a single hospitality prospect.

What I did: designed and rolled out a staged Monday.com partner pipeline (from first contact through to a live listing) integrated with Stripe billing and Klaviyo email, rebuilt partner onboarding from the ground up since no existing partner had ever been properly onboarded, generalised that one bespoke pitch deck into three sector-specific versions — hospitality, service businesses, and product businesses — so the same asset could open cold-outreach conversations across three verticals instead of one, and used the new visibility to launch a targeted win-back email campaign to re-engage lapsed partners.

Early results: sharper new-business pitches, since the team can now see which partner benefits are actually landing; increased in-app partner engagement; far fewer deals lost to inaction or a missed follow-up, now that every partner is tracked through the full sales process; and the win-back campaign is starting to turn lapsed partners into resubscription revenue. The client's own framing: this took BBB “from a business that couldn't be scaled into one that can.”

Acting as Marketing Consultant

Mystery Solved

Clients Speak: Cases of Success

Sparrowhawk Consulting expertly guides you through the complexities of market strategy, always delivering successful results tailored to your goals.

Slide 1 of 4

“Crispin helped me with my branding and concept for my Triathlon team I have set up called Riot Racing Club. I went to Crispin because I like his style and I knew he would be able help me to come up with something stylish and different that stands out from the crowded market I’m trying to infiltrate. This is not really an area I am confident in myself but Crispin was able to give me the nudges needed to get my ideas out onto paper / screen and I am really happy with the results and confident in how it’s going to go out there.”

- Will, CEO, Riot Racing

“Sparrowhawk Consulting worked with Evonet Energy Ltd to give it an identity to an innovative technical concept for presentation to potential funding bodies. Crispin cut through the technical detail to produce a presentation that was simple and to-the-point, and readily understood by the people that matter, notwithstanding that they were completely unfamiliar with the context in which the product will be applied.”

- Chris, CEO, Evonet Energy

"We started working with Sparrowhawk Consulting in order to give our marketing strategy exactly that, more strategy. It's too easy to get lost in the running of your marketing machine. Getting a fresh take on what was working for us and what needed improving has really helped us move forward and up our game competitively. No more pumping out ads just to be doing something. Been a pleasure to work with"

- Callum, COO, IVP

“We met when, as a recently formed company, we were very much in the phase of making the business work not having the spare capacity to spend the time needed to think about the development of CEBA as a brand. My advice is to have a chat as soon as possible, don’t wait until you think everything is perfect, you won’t regret the relatively small amount of time invested against the value you get.”

Richard, Director, CEBA

“Crispin helped me with my branding and concept for my Triathlon team I have set up called Riot Racing Club. I went to Crispin because I like his style and I knew he would be able help me to come up with something stylish and different that stands out from the crowded market I’m trying to infiltrate. This is not really an area I am confident in myself but Crispin was able to give me the nudges needed to get my ideas out onto paper / screen and I am really happy with the results and confident in how it’s going to go out there.”

- Will, CEO, Riot Racing

“Sparrowhawk Consulting worked with Evonet Energy Ltd to give it an identity to an innovative technical concept for presentation to potential funding bodies. Crispin cut through the technical detail to produce a presentation that was simple and to-the-point, and readily understood by the people that matter, notwithstanding that they were completely unfamiliar with the context in which the product will be applied.”

- Chris, CEO, Evonet Energy

"We started working with Sparrowhawk Consulting in order to give our marketing strategy exactly that, more strategy. It's too easy to get lost in the running of your marketing machine. Getting a fresh take on what was working for us and what needed improving has really helped us move forward and up our game competitively. No more pumping out ads just to be doing something. Been a pleasure to work with"

- Callum, COO, IVP

“We met when, as a recently formed company, we were very much in the phase of making the business work not having the spare capacity to spend the time needed to think about the development of CEBA as a brand. My advice is to have a chat as soon as possible, don’t wait until you think everything is perfect, you won’t regret the relatively small amount of time invested against the value you get.”

Richard, Director, CEBA

“Crispin helped me with my branding and concept for my Triathlon team I have set up called Riot Racing Club. I went to Crispin because I like his style and I knew he would be able help me to come up with something stylish and different that stands out from the crowded market I’m trying to infiltrate. This is not really an area I am confident in myself but Crispin was able to give me the nudges needed to get my ideas out onto paper / screen and I am really happy with the results and confident in how it’s going to go out there.”

- Will, CEO, Riot Racing

“Sparrowhawk Consulting worked with Evonet Energy Ltd to give it an identity to an innovative technical concept for presentation to potential funding bodies. Crispin cut through the technical detail to produce a presentation that was simple and to-the-point, and readily understood by the people that matter, notwithstanding that they were completely unfamiliar with the context in which the product will be applied.”

- Chris, CEO, Evonet Energy

"We started working with Sparrowhawk Consulting in order to give our marketing strategy exactly that, more strategy. It's too easy to get lost in the running of your marketing machine. Getting a fresh take on what was working for us and what needed improving has really helped us move forward and up our game competitively. No more pumping out ads just to be doing something. Been a pleasure to work with"

- Callum, COO, IVP

“We met when, as a recently formed company, we were very much in the phase of making the business work not having the spare capacity to spend the time needed to think about the development of CEBA as a brand. My advice is to have a chat as soon as possible, don’t wait until you think everything is perfect, you won’t regret the relatively small amount of time invested against the value you get.”

Richard, Director, CEBA

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